About Brandon

I moved to Central Florida a little over five years ago. Like anyone in a new house, I had a running list of things that needed doing. Tree trimming, pressure washing, the usual.

Almost all of it came through word of mouth, and I kept running into the same thing. Good companies. Clearly busy. Genuinely hard to get hold of. Calls that went unanswered, jobs booked over long text message threads, no simple way to get on the schedule.

Once I started paying attention, I saw it everywhere. There are a lot of good businesses around here running on referrals and a phone, and nearly everything that frustrated me as a customer was fixable. Usually with tools that already exist and don't cost much.

That's what this is. I spent more than twenty years building exactly these kinds of systems for very large organizations, and I'd rather sit down with the owner of a thirty-person company and fix the thing that's actually costing them jobs.

Twenty years across large non-profits, national companies, and software firms, building the systems those organizations run on. Some of it you've probably used without knowing it.

I've built point of sale and ticketing systems for theme parks, handling millions of dollars a day, where an outage is not an option. I've turned entirely paper-based claims processes into automated ones running nationwide. After Hurricane Katrina I worked on a large-scale data cleanup for the Red Cross, sorting out donor records under real pressure.

Different scale, same problem. Information that doesn't move between systems, work being done by hand that shouldn't be, and nobody able to see what's actually happening. A thirty-person contractor has the same problems as a national organization. There's just nobody whose job it is to fix them.

I start with the business, not the technology. Until I understand how the work actually gets done, I don't know what you need, and neither does anyone else who calls you.

I use what already exists wherever possible. Often the first fix is setting up software you already pay for. Custom development is a last resort, because code that only one person can maintain is a liability handed to you rather than a solution.

You're probably hearing a lot about AI at the moment, mostly from people selling it. Some of it is genuinely useful for a business like yours. Answering the phone when nobody can get to it, handling routine paperwork. A lot of it isn't worth your money yet. Part of my job is helping you tell the difference, without the sales pitch attached.

My recommendations are based on what fits your business. If I ever recommend a product I have a financial relationship with, I'll tell you. And if the honest answer is that you don't need anything, that's what you'll hear.

I'm based in the Orlando area and I work in person. I like sitting down with owners and understanding how the business actually runs. We can start on the phone, but seeing the work happen is usually where the useful answers turn up.

The fix is usually smaller than people expect. Most of what slows these businesses down doesn't need a big project or a new platform. It needs one or two things set up properly.